Last nite, the Electronic Marketing unit at UWA, received Marc Loveridge from Market United, as a guest lecturer. His amazing words traced the new Web 2.0 through the minds of a couple of dozen students, exposed its advance and its nature, defining its changes using real successful examples from its marketing company.
Probably the best lecture lately, in my opinion, he talked about the new communities such as Minti - online parenting advice - powered by users, or as they say “powered by parents”, also talked about new web 2.0 financing and universities websites, adding user participation to provide a broader and more useful repertoire of functions and information. AJAX, Minti, Last.fm, Facebook, Trip Advisor, Wikipedia, Google Apps, and many more were the examples dissecated in class.
I bet many were the minds enlightened by that arvo chat ending our 1st semester of Electronic Marketing, there wouldn’t be a better way. After that we had a quick awards night and a few drinks to celebrate. Certificates were given to the participants on the Google Adwords Challenge, including myself.
A huge thanks to Marc Loveridge (Market United) and Jamie Murphy (UWA Business).
Gabe
