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- The average online video viewer watched 235 minutes of video.
- 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
- 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
- The duration of the average online video was 2.9 minutes.
Google Friend Connect lets webmasters add gadgets or applications that connect their sites to the social networks more easily.
Our readers might be getting a little tired of all our talk about the social web, but there is a fair argument for saying that the social aspect of the web has become an essential part of Internet searching and navigation during the last couple of years.
Google certainly thinks so, and is now facing the threat from the mighty Facebook with a new toolbox of its own.
Facebook has, as you probably know, added software plug-ins or applications that lets users add social interactivity to their Facebook home pages. These could, for instance, be quizzes, maps over countries you have visited etc.
Facebook is a closed system, though. An application developed for Facebook will not work on other social web sites.
Facebook apps for the rest of us
Google Friend Connect is an tool that lets web masters add functionality that will make their web sites more social, and that help visitors to add info that can be transferred to social web sites like Facebook and Orkut.
It is a preview release, meaning that only selected webmasters are allowed to make use of it at the present time.
Preprepared code can be used to help webmasters add
and more.
This means that you do not need to be a programmer to make your site more dynamic.
Gadgets from Open Social
Applications developed for other web sites may be used by you if they are made public on the Google Friend Connect website.
Within the framework of the Google Open Social network there have been developed a large number of such gadgets or applications.
The gadgets are put in an iframe on your web site, which means that they are separate web pages integrated into your web pages. Nowadays this is is technology that normally works well.
(The content within these iframes will not be spidered by the search engine spiders, however, a point to keep in mind if you add such apps to strenghten your search engine friendliness.)
Google adds that Google Friend Connect integrates with contact lists for social networks like Facebook, Orkut and Google Talk:
“This means users who join your site are instantly connected with friends who are already members, and can invite friends from other networks to visit. They can opt in to broadcasting their activities to friends in their social networks. A post to your message board, for example, can instantly be visible to people in multiple social networks, along with links leading to your site. These instant networks, combined with the wealth of OpenSocial gadgets, can form potent new online communities, very quickly and very easily.”
Click here to sign up for preview release.
Fully extracted from 
Social Search may be the killer app for the new 3G iPhone 2.0 release.
Loopt launched its native iPhone social search app onstage at WWDC, Apple’s Worldwide Developers Conference. The free application will connect users with their friends by using location technology built in to the iPhone, Like Google Maps, Loopt will drop pins onto a map showing users where their friends are.
CNET reports that Loopt also offers other social-networking features, such as calling, texting, and sending invitations to meet up. The example used was seeing if any friends are in your area for lunch. Once you have located friends, you can send them an invitation for lunch, and if they agree, you will be one touch away from directions to their location. As Sam Altman from Loopt put it, “You will never have to eat alone, or at a bad restaurant again.”
Extracted from Search Engine Watch (Blog) posted by Kevin Heisler
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