Online Marketing

Finally, after a few heavy months, I’m back writing on my Online Marketing blog. I was away due to the final of my Master course, and yes, graduated!

Just received the approval, now I am a Master of Electronic Marketing and Information Management! And here we are, back, exploring the world of internet marketing and bringing to you all the relevant and interesting information on e-mkt and Search Engines.

During this time, Google didn’t stop, so let’s get them.

Cheers

Last nite, the Electronic Marketing unit at UWA, received Marc Loveridge from Market United, as a guest lecturer. His amazing words traced the new Web 2.0 through the minds of a couple of dozen students, exposed its advance and its nature, defining its changes using real successful examples from its marketing company.

Probably the best lecture lately, in my opinion, he talked about the new communities such as Minti - online parenting advice - powered by users, or as they say “powered by parents”, also talked about new web 2.0 financing and universities websites, adding user participation to provide a broader and more useful repertoire of functions and information. AJAX, Minti, Last.fm, Facebook, Trip Advisor, Wikipedia, Google Apps, and many more were the examples dissecated in class.

I bet many were the minds enlightened by that arvo chat ending our 1st semester of Electronic Marketing, there wouldn’t be a better way. After that we had a quick awards night and a few drinks to celebrate. Certificates were given to the participants on the Google Adwords Challenge, including myself.

A huge thanks to Marc Loveridge (Market United) and Jamie Murphy (UWA Business).

Gabe

All the credit to A/Prof. Jamie Murphy from The University of Western Australia (UWA) who has designed the Electronic Marketing unit for the postgrad/master of Marketing, E-Mkt, E-Business, Info Management, and others. As per his own words:

“Self-selected activities, readings and seminars challenge you to envision electronic marketing benefits for business, government, organisations, events and yourself — now and in the future.” from Jamie Murphy, Electronic Marketing 8502, Semester 1, 2008. I had no better words to spread his will than those ones he’s chosen.

Reaching its end by now, I’ll try to share with you our in-class experiences within the subject. We’ve gone through 12 of 13 weeks of the course, many hands-on activities, active participation in and of the class, weekly quizzes, virtual class/meetings, guests… Special attention to the worldwide Google Online Marketing Challenge, with 2 teams in our class participating and developing projects to real business (Skins - Australia / Kickasss - France); other important projects were the development of an existing website, and the very interesting project including Microsoft Earth and its trial with Tourism Western Australia. The unit weekly topics ranged from:

1. Introductions and orientation
2. A networked and digital world
3. Website navigation
4. Online consumers
5. Web business models
6. eService
7. Standards
8. Online communities (virtual class only)
9. Online and offline promotion
10. Online pricing
11. E-business, electronic marketing plans
12. Putting it all together
13. Digital issues
14. Group project

We’ll go step by step over these topics trying to explore the most interesting points we’ve ran through.

Keep an eye on tags related to studies. Use the search engine within the web.