Online Marketing

All the credit to A/Prof. Jamie Murphy from The University of Western Australia (UWA) who has designed the Electronic Marketing unit for the postgrad/master of Marketing, E-Mkt, E-Business, Info Management, and others. As per his own words:

“Self-selected activities, readings and seminars challenge you to envision electronic marketing benefits for business, government, organisations, events and yourself — now and in the future.” from Jamie Murphy, Electronic Marketing 8502, Semester 1, 2008. I had no better words to spread his will than those ones he’s chosen.

Reaching its end by now, I’ll try to share with you our in-class experiences within the subject. We’ve gone through 12 of 13 weeks of the course, many hands-on activities, active participation in and of the class, weekly quizzes, virtual class/meetings, guests… Special attention to the worldwide Google Online Marketing Challenge, with 2 teams in our class participating and developing projects to real business (Skins - Australia / Kickasss - France); other important projects were the development of an existing website, and the very interesting project including Microsoft Earth and its trial with Tourism Western Australia. The unit weekly topics ranged from:

1. Introductions and orientation
2. A networked and digital world
3. Website navigation
4. Online consumers
5. Web business models
6. eService
7. Standards
8. Online communities (virtual class only)
9. Online and offline promotion
10. Online pricing
11. E-business, electronic marketing plans
12. Putting it all together
13. Digital issues
14. Group project

We’ll go step by step over these topics trying to explore the most interesting points we’ve ran through.

Keep an eye on tags related to studies. Use the search engine within the web.

Hello everyone!

I’m Gabriel, a current student of The University of Western Australia - UWA, where I’m undertaking a Master of Electronic Marketing and Information Management, to be finished by the end of 2008. Experience as Online Mkt Manager at - clickhoteles.com - an online tourism company of hotels booking ’til 2005; a bit of travelling - Brazil to Europe and then Australia -; and now back to internet mkt at ineedhits.com in Perth, Australia (Search Engine Mkt and Google AdWords).

Now proud to present this new blog, willing to come up with news, ideas, researches and all about Electronic Marketing and Search Engine Marketing. I’ll try to include the hi-wanted Submission, Optimisation, and Pay-per-Click information, our experiences, thoughts and up to date news on the web.

I expect this to help fulfilling our needs within the range of the marketing on internet. The advertising on the web is growing very second, and so are techniques to make websites more and more acceptable by search engines, also users nowadays are more aware of quality on the web and requirements much higher.

Keep your antennas directed to this blog, soon bringing great info!