Online Marketing

Last nite, the Electronic Marketing unit at UWA, received Marc Loveridge from Market United, as a guest lecturer. His amazing words traced the new Web 2.0 through the minds of a couple of dozen students, exposed its advance and its nature, defining its changes using real successful examples from its marketing company.

Probably the best lecture lately, in my opinion, he talked about the new communities such as Minti - online parenting advice - powered by users, or as they say “powered by parents”, also talked about new web 2.0 financing and universities websites, adding user participation to provide a broader and more useful repertoire of functions and information. AJAX, Minti, Last.fm, Facebook, Trip Advisor, Wikipedia, Google Apps, and many more were the examples dissecated in class.

I bet many were the minds enlightened by that arvo chat ending our 1st semester of Electronic Marketing, there wouldn’t be a better way. After that we had a quick awards night and a few drinks to celebrate. Certificates were given to the participants on the Google Adwords Challenge, including myself.

A huge thanks to Marc Loveridge (Market United) and Jamie Murphy (UWA Business).

Gabe

Hello everyone!

I’m Gabriel, a current student of The University of Western Australia - UWA, where I’m undertaking a Master of Electronic Marketing and Information Management, to be finished by the end of 2008. Experience as Online Mkt Manager at - clickhoteles.com - an online tourism company of hotels booking ’til 2005; a bit of travelling - Brazil to Europe and then Australia -; and now back to internet mkt at ineedhits.com in Perth, Australia (Search Engine Mkt and Google AdWords).

Now proud to present this new blog, willing to come up with news, ideas, researches and all about Electronic Marketing and Search Engine Marketing. I’ll try to include the hi-wanted Submission, Optimisation, and Pay-per-Click information, our experiences, thoughts and up to date news on the web.

I expect this to help fulfilling our needs within the range of the marketing on internet. The advertising on the web is growing very second, and so are techniques to make websites more and more acceptable by search engines, also users nowadays are more aware of quality on the web and requirements much higher.

Keep your antennas directed to this blog, soon bringing great info!