YouTube Now On Sony Bravia TVs

Archived in the category: General
Posted by Gabe on 09 Jun 08 - 0 Comments
On-demand streaming 

Sony Bravia

Sony has announced that YouTube will be available on the company’s Bravia Internet Video Link service.

The Internet Video Link is a small module that attaches to the back of the company’s LCD flat-panel

television models. The service streams on-demand content including movies, TV programs, YouTube videos along with news, weather and traffic information using an existing Ethernet connection without the use of a PC.

Once the TV and the $300 Bravia Internet Video Link module have been purchased videos will be available for no charge. The Internet Video Link module can be purchased online at sonystyle.com, at Sony retail stores and at authorized dealers.

YouTube joins Sony’s exisiting channels including Yahoo, AOL, Sports Illustrated, blip.tv, Style.com, Men.Style.com, The Minisode Network, FEARnet and VideoDective.

“The partnership with Sony helps us achieve our goal of making YouTube accessible on any screen,” said Chris Maxcy, YouTube’s partner development director.

“The integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it.”

fully extracted from webpronews.com written by Mike Sachoff

Google Adds TV Ad Tracking To Analytics

Archived in the category: Paid Search
Posted by Gabe on 09 Jun 08 - 0 Comments

One more step into Nielsen territory

Almost two years ago, an award-winning Google paper outlined a way to link a computer with a television to collect real-time data about viewer actions. The implications of the technology Google was working on could spell trouble for Nielsen Media Research, the incumbent, go-to agency providing the data upon which TV ad prices have been based for half a century.

Google Maps
 Google TV Ad Tracking Stats
(Photo Credit: Bp2.blogger.com)

Google continues to march down that Nielsen-busting road: This week Google announced that advertisers now have the ability to track the online impact of Google TV Ads with Google Analytics.

With this new feature advertisers using Google TV Ads can measure impressions delivered, the number of ad plays, the cost, and CPM. Nielsen, of course, has made its own roads into the online measurement roads and has been proactive about creating new, more dynamic ways to measure audiences beyond demographics and audience size.

But one thing, especially as Yahoo also becomes more aggressive with television network partnerships, the audience measurement game is officially a one-horse show no more.

fully extracted from webpronews.com written by Jason Lee Miller