All the credit to A/Prof. Jamie Murphy from The University of Western Australia (UWA) who has designed the Electronic Marketing unit for the postgrad/master of Marketing, E-Mkt, E-Business, Info Management, and others. As per his own words:
“Self-selected activities, readings and seminars challenge you to envision electronic marketing benefits for business, government, organisations, events and yourself — now and in the future.” from Jamie Murphy, Electronic Marketing 8502, Semester 1, 2008. I had no better words to spread his will than those ones he’s chosen.
Reaching its end by now, I’ll try to share with you our in-class experiences within the subject. We’ve gone through 12 of 13 weeks of the course, many hands-on activities, active participation in and of the class, weekly quizzes, virtual class/meetings, guests… Special attention to the worldwide Google Online Marketing Challenge, with 2 teams in our class participating and developing projects to real business (Skins - Australia / Kickasss - France); other important projects were the development of an existing website, and the very interesting project including Microsoft Earth and its trial with Tourism Western Australia. The unit weekly topics ranged from:
- Introductions and orientation
- A networked and digital world
- Website navigation
- Online consumers
- Web business models
- eService
- Standards
- Online communities (virtual class only)
- Online and offline promotion
- Online pricing
- E-business, electronic marketing plans
- Putting it all together
- Digital issues
- Group project
We’ll go step by step over these topics trying to explore the most interesting points we’ve ran through.
Keep an eye on tags related to studies. Use the search engine within the web.
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